Packaging Materials​​​​

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I developed, designed, and rebranded consumer packaging for Lug, with the primary objective of creating a distinctive and memorable look that would help the brand stand out and become easily recognizable among competitors. The approach was to design colorful, playful, and bold packaging using Lug's signature prints. This new design strategy positively impacted brand awareness, recognition, and the overall customer experience. Additionally, my design approach factored in cost-saving measures without compromising quality.